Hidden Valley Ranch x Burger King

Tired of tiny ranch cups that barely fit a fry?

Burger King and Hidden Valley Ranch decided to go big with the Big Dip cup. Whether it’s nuggets, fries, or even a whole Whopper, here's a dip cup big enough for all your dipping and dunking needs. Because when you're only serious about flavor, bigger is better.

Agency: FCB Chicago

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(Role: Concept development, product naming, logo concepting, consumer journey, and merchandise ideation )